Olapic curates user-generated, influencer, and short-form video content for brands with recommendations for when and what to post. As Olapic’s strategic copywriter, I worked with the Sales, Account Based Marketing, and Product teams to write articles, one sheets, example books, and paid ads.
4 Tips to Stay Relevant During the Digital Age (article)
Besides summarizing conference takeaways, the article about Unbounce’s annual conference quoted speakers to ensure more shares (a.k.a free lead gen for Olapic). The article generated 30 leads (vs. Olapic lead per article average of 13).
OlaHomes (sales example book)
The home goods industry is known for posed photos. To show them the power of user-generated images, I wrote “a sales example book” featuring images of Olapic employees’ own homes. This was mailed to 100+ US-based home companies and generated 20 leads.
